Hire Me

ARFI

Duration

14 mo

Role

Lead

From

RSC

Dec 2023

Language App

To

PRD

Feb 2026

Scope

End-to-End

Methods

Research → Build

Ethnography Product Design AI Tools LAUNCHING

01

Research

Ethnographic fieldwork with Chin diaspora communities across the US

02

Define

Mapped language loss patterns and identified key intervention points

03

Design

Prototyped culturally-grounded learning flows and UI patterns

04

Build

Developed MVP with AI-powered pronunciation and spaced repetition

05

Launch

Beta testing with community partners and iterating on feedback

Partner

Thantlang Council Int'l

View Case

BELIF

Duration

5 mo

Role

UXR

From

INS

Sep 2025

Brand Strategy

To

STR

Present

Scope

Discovery

Methods

Research → Insights

Focus Groups Consumer Research Archetypes ONGOING

01

Discover

Mapped the competitive landscape and brand positioning gaps

02

Research

Conducted focus groups and in-depth consumer interviews

03

Analyze

Built consumer archetypes from behavioral and attitudinal data

04

Synthesize

Developed insight frameworks connecting consumer needs to brand

05

Strategy

Delivering actionable brand positioning recommendations

Client

LG H&H (Korea)

View Case

STEALTH

Duration

2 mo

Role

Lead

🚀

From

IDEA

2025

Incubation

To

BETA

2026

Scope

Product Strategy

Methods

Design Sprints

Fintech MVPs STEALTH

01

Ideate

Explored fintech concepts addressing underserved market segments

02

Validate

Conducted market research and competitive analysis

03

Prototype

Designed and tested MVP wireframes with target users

04

Sprint

Ran rapid design sprints to refine core product flows

05

Beta

Preparing for closed beta launch and user testing

Client

Confidential

View Case

DUARA

Duration

3 mo

Role

Lead

From

GAP

2024

Edtech System

To

SYS

2024

Scope

Systems Design

Methods

Inquiry → Mockups

Contextual Inquiry Data Systems Kenya COMPLETE

01

Inquire

Contextual inquiry with educators and students in Kenya

02

Map

Mapped existing data systems and identified critical gaps

03

Design

Designed integrated data management workflows

04

Mockup

Created high-fidelity mockups for the edtech platform

05

Deliver

Handed off system design specs and implementation guide

Client

Duara Education

View Case

GLOBAL

Duration

12 mo

Role

Lead

🌍

From

LOC

2021

Scaling

To

GLO

2022

Scope

Operations

Methods

Service Design

Sustainability Logistics SCALED

01

Assess

Evaluated local operations and identified scaling bottlenecks

02

Design

Designed service blueprints for sustainable logistics

03

Pilot

Ran pilot programs across multiple regional sites

04

Optimize

Refined processes based on operational feedback loops

05

Scale

Expanded operations from local to global reach

Partner

International NGO

View Case